Photography, content creation, and social media management for boutique accommodation, hospitality, and coastal lifestyle brands across Northern NSW.
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I 'm Richard Lawless — the founder of Lawless Media, a one-person studio working with independent businesses who want photography and social media that actually reflects who they are.
Every piece of content is considered, intentional, and built around your brand and your people. The work is slow and unhurried on purpose — the opposite of templated.
Running a business already demands your time and attention. Social media often ends up at the bottom of the list — even though it shapes how people discover and judge your business.
My role is to bring structure, consistency, and quality to your online presence.
Working together helps your business:
Photography is at the core of what I do. With a large archive of coastal and lifestyle images — and the ability to shoot your business specifically — I can give your social presence a visual identity that's genuinely yours, not stock.
Consistency is what makes social media work. These packages are a starting point — every engagement is scoped individually before anything begins.
A consistent online presence, managed each month.
You're already capturing content, but need it planned, polished, and posted consistently.
Professional content creation and management each month.
You want professional content created and managed each month, without organising or posting it yourself.
Content, brand direction, and strategic management each month.
You want a creative partner handling content, brand direction, and strategy month after month.
Add to any package — just let me know what would be most useful.
I want to understand your business, your people, and what you actually need — before anything else.
A clear scope, tailored recommendations, and a plan that fits your business — not a generic package.
Content, captions, strategy, scheduling — and photography if it's part of your package. You stay focused on the business.
Monthly check-ins, ongoing communication, and a willingness to adjust. This is a long game — I treat it that way.
Depending on your package: a content shoot, caption writing, scheduling and publishing across your platforms, and a monthly check-in. Momentum and Partner also include community management — replies, DMs and engagement in your voice.
Not necessarily. Presence works with photos and videos you already have. Momentum and Partner include a monthly content shoot — I come to you and build the month's content from there.
One planned and published post — single image, carousel, or reel. Reels require more filming and editing, so quantities vary by package.
I send you a weekly content schedule — images, captions, and planned posting times. You review it, flag adjustments, and I handle the rest. One round of revisions per week as standard.
Usually two to three weeks from our first conversation to your first post going live. I'd rather take the time to get it right than rush.
Mostly boutique accommodation, cafés, restaurants, and coastal lifestyle businesses across the Coffs Coast and Northern NSW. The thread: owner-operators who care about quality and want social that reflects it.
Month-to-month with a short notice period — no lock-in. Invoices monthly in advance. If we're a good fit I do ask for a reasonable commitment so the work has time to build.
As little as possible, by design. A monthly check-in, a shoot if applicable, and a weekly schedule for approval before anything goes live.
I work with a small number of clients at a time — which means you get my full attention. If you're on the Coffs Coast or anywhere across Northern NSW, I'd love to hear from you.